Learn What Investors Really Want from a Business Plan

Are you trying to start a business? If so, you’ve probably heard that a solid business plan is critical to getting the money you need to move forward. But what goes into a solid business plan? This article, “How to Write a Great Business Plan,” cuts through all of the generic advice about business plans and focuses on the information investors really want before investing in your business, such as:

  • Who’s on your team, and what’s their background?
  • What’s your idea, and how does it fit the market?
  • Can the current economic climate work for you?
  • What kind of reward or risk can investors expect?

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